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"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart."                                       -Nelson Mandela

 

 

"In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech."                                                                                                                     -Aristotle

 

 

"The style of an author should be the image of his mind, but the choice and command of language is the fruit of exercise."                                                                   -Edward Gibbon

 

 

"Man acts as though he were the shaper and master of language, while in fact language remains the master of man."                                                        -Martin Heidegger

 

 

 

               

             

             

 

                                                                                                               

                                                                           

             

             

             

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Good writers are those who keep the language efficient. That is to say,  keep it accurate, keep it clear.

                                                                                                              -Ezra Pound