WRITING » EDITING » CONTENT DESIGN
"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." -Nelson Mandela
"In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech." -Aristotle
"The style of an author should be the image of his mind, but the choice and command of language is the fruit of exercise." -Edward Gibbon
"Man acts as though he were the shaper and master of language, while in fact language remains the master of man." -Martin Heidegger
© ABH Studios 2014
Good writers are those who keep the language efficient. That is to say, keep it accurate, keep it clear.